A New Look for the Anniversary

To mark its 50th anniversary, the Hessian Chamber of Architects and Urban Planners is redesigning its brand identity in a multi-stage process. The corporate design launches the process and was introduced during the celebrations for "50 Years of AKH" through a short, spectacular video animation. The acronym "AKH" becomes the central logo element, appearing in large black block letters. The clever part: the letters appear in different configurations, creating new and exciting spaces. As a result, the visual identity feels lighter, more contemporary and more flexible overall. This impression is also reinforced by the introduction of a distinctive range of brand colors. Through color differentiation, the academy is given a special status: instead of black, it appears in a vivid cobalt blue. In the website redesign, the focus was primarily on user experience: important content is presented prominently and is easy to navigate intuitively. In the revised academy section, training courses can now be booked even more conveniently. At the same time, the calendar provides a quick overview of the events and training program.