Black Paper

White papers are short, professionally rigorous, and compact discussions of a product, process, or development. They are often used in an industrial context. We adapted the idea of the white paper. The first result is the "Black Paper", which analyzes the status of architecture firms in terms of branding and communication. Inspiring and informative, it examines various building blocks and their relevance to a successful corporate image. The value-added read is presented in newspaper format and is strikingly reduced in black and white.