Close to Nature and UrbanProperty marketing for LIG BAU

We are pleased to have taken over the marketing of the Living Roots development in Langen Oberlinden for the real estate developer LIG BAU. Thanks to our extensive experience in real estate marketing, we were able to give the neighborhood a distinctive identity while showcasing it to best effect for prospective buyers.

Our focus was on giving the project a clearly recognizable personality. In addition to the slogan "Rooted in Nature, Well Connected", we developed a brochure that stands out through a mix of playful and clean typographic elements. This design highlights the contrast between family-friendly living and Frankfurt's vibrant financial metropolis. We also designed a construction fence banner that gives visitors on site a realistic impression of the completed residential development. The proximity to the forest inspired the project name "Living Roots". It symbolizes both the project's roots in the region and the balance between a natural setting and urban infrastructure.