German Brand Award

We are delighted to have received the German Brand Award in the "Excellent Brands - Health and Pharmaceuticals" category.

In 2021, the Kliniken Frankfurt-Main-Taunus adopted a new guiding principle and corporate design. The hospital network now presents itself more strongly as a brand. Its credo is: variety and health. For this, we developed a naming concept, a neologism: "varisano" - combining the words "varietas" (diversity) and "sanus" (health). In combination with organic forms, the "Pebbles", defined color gradients, and an authentic, emotional visual language, this creates an independent design code that shapes every touchpoint with the brand across all channels.

You can learn more about the exciting development process here: