German Design Award

The new brand identity for Kliniken Frankfurt-Main-Taunus has won the German Design Award. With varisano, it impressed the international jury in the Excellent Communications Design category and received a Special Mention.

The neologism 'varisano' - a combination of varietas (diversity) and sanus (healthy) makes the credo 'Diversity & Health' visible. The new shared logo makes a statement that strengthens the merger of the clinics. It creates a positive, cosmopolitan and synergistic network that communicates the guiding principle of its actions to the outside world and conveys it in a clear, accessible way. Combined with organic forms, the 'Pebbles', defined color gradients and an authentic, emotional visual language, it creates a distinctive design code that shapes every touchpoint with the brand across all channels.

About the German Design Award:
The German Design Award sets international standards for the most innovative design developments and for competitiveness in the global market. It honors only projects that are groundbreaking in the German and international design landscape. An international jury made up of leading figures from all disciplines of design ensures this. Its verdict is invaluable - all the more reason for us to be delighted by this recognition.

Special Mention:
The 'Special Mention' distinction recognizes work whose design shows particularly successful individual aspects or solutions - an award that honors the commitment of companies and designers.