#gerneperDuSmall Gestures, Big Impact

With the #gernperDu initiative, Bürgerhospital Frankfurt is driving a cultural shift. Eye-catching buttons encourage the use of the informal "Du" in team communication to help break down hierarchies and create a respectful atmosphere. The friendly design of the buttons makes people want to wear them and helps spread a positive mood. The informal "Du" encourages more personal communication and strengthens the sense of connection at Bürgerhospital.