Happy Birthday Quandel Staudt

An interview with Roger Quandel and Marcel Staudt on the company's first anniversary

This November, Quandel Staudt celebrates its first anniversary. For more than 20 years, Roger Quandel successfully ran quandel design, the company he founded in 1995. Last year he brought his long-time employee Marcel Staudt on board. Since the end of last year, the two creative minds have been leading the team of graphic and web designers. We speak with Roger Quandel and Marcel Staudt about one year of Quandel Staudt Design GmbH.

Roger, Marcel has worked for you since 2002 - how did you come up with the idea of joining forces?

RQ: It simply felt like the right time. Marcel had been contributing his expertise successfully to quandel design for years. His strength lies not only in design - I have always also seen him as an entrepreneur. It was simply the logical next step to offer him an additional perspective as managing director.

MS: As a growing company, we have increasingly realized over the last few years that the multifaceted tasks of an agency require this staffing setup if we are to be well prepared for the future. That was certainly one reason why we opted for this creative dual leadership.

What has changed since then?

RQ: We have been able to pool our creative output and make optimal use of the full range of our experience. So this is not necessarily about a generational change - rather, it is about expanding our expertise and our commitment to supporting projects personally.

MS: I bring the expertise for digital projects, while Roger is more the analyst and strategist. What connects us is our passion for typography and our ambition to develop solutions that get straight to the point.

A look into the future: where do you see yourselves in 10 years?

RQ: We want to continue to live up to our values and standards. The industry is tough and fast-moving. It has always been important to me to bring a certain continuity to our work. So far, we have done that very well, both in design and in our client relationships - many of our clients have been with us for years. That does not mean we are not open to new things - on the contrary. The expansion of the management team gives us more room to maneuver.

MS: We can focus more on our core competencies and further develop the areas of concept development and corporate design. We are currently restructuring the entire office. In future, expert teams will cover strategy, consulting and design, and work hand in hand on the best solutions for our clients. We look forward to our shared future with Quandel Staudt and the potential it brings.