LIG BAU: Stifts QuarterMarketing at the Highest Level

The Stifts Quarter in Lorsch combines high-quality apartments and barrier-free commercial spaces for uses such as a pharmacy and medical practices. For this LIG BAU project, we developed a distinctive brand identity, an informative brochure, and an effective construction fence banner. Together, these tools highlight the quarter's unique qualities and successfully address different target groups.

The brochure's silver tactile logo combines an elegant wordmark with an emblem that underscores the buildings' modern architecture, which blends harmoniously into the historic surroundings. Natural tones and warm sky blue reflect the connection to nature and the development's upscale character. The slogan "Living in Style in Lorsch" appeals to an exclusive audience. A dedicated landing page completes our marketing concept and gives interested parties a comprehensive overview.