New Corporate Design with a Strong "Identity"

AS+P Albert Speer + Partner

With more than 180 employees, AS+P Albert Speer + Partner is perhaps not among the largest, but it is one of the best-known international architecture and planning firms. Quandel Staudt was commissioned to carry out a comprehensive relaunch of its visual communications. It is based essentially on four pillars: the development and implementation of the guiding principle, a corporate design, a new web presence, and a brand film.

Guiding Principle and Brand Film

"Think ahead" forms the core of the new identity and defines the guiding principle of the renowned firm. The claim stands not only for the company's ability to answer questions within the broader context of complex and mostly long-term planning projects, but also as a maxim for its employees. To introduce it, a brand film was developed that shows AS+P and the people behind it. It reinforces the image created by Quandel Staudt with its guiding principle and conveys the positive image of an open-minded, future-oriented company - authentic and genuine.

Visual Identity and Website

Our idea: strength through reduction. The visual identity is equally distinctive and impossible to overlook, yet pared back and simple, bringing the extraordinary nature of the architecture and planning firm into focus. It brings together design with contemporary history and the future, as well as cultural aspects with everyday life. In addition to the classic print media, Quandel Staudt also developed the multilingual website. As a digital statement, it not only conveys the company's character and unique selling points, but also lives up to its standards for design and usability.

Scope of Work:

Logo, development of a value proposition, strategy, corporate design, corporate language, website, brochures and business stationery, brand film.