New Logo for RAK Ceramics

After several years of successful collaboration with the German subsidiary of the world's largest tile manufacturer, RAK Ceramics, management entrusted us with developing their new corporate logo. In a multi-stage process, qd developed a logo intended to communicate both the company's origin (the United Arab Emirates) and its heritage. Technical requirements also played an important role in the development, including embossing into stoneware, packaging, and more. During a pilot phase, the logo is now being used in the German-speaking market as well as in France and the Netherlands. A decision on global rollout will likely follow in the near future.