Waiting for the Big Moment

On 21 September, the time had come: In an exclusive preview at the German Architecture Museum in Frankfurt, the architecture firm Albert Speer + Partner presented its new corporate identity to around 120 employees. Quandel Staudt had developed a wide range of design and communication elements over a 12-month consulting and design process, from the logo to an eight-minute brand film, that take account of the upcoming changes at the top of AS+P as well as the future challenges of the domestic and international markets. The corporate identity will then be presented to the public at Expo Real, which begins on 4 October 2016.