Make it workMake it matter
Anna Seger
Junior Art Director
Anna was born in Karlsruhe, studied in Mannheim and has now come to Frankfurt. After completing her studies, she is starting a new chapter with us as a Junior Art Director.
Her favorite fields are typography and editorial design. Alongside design, her other great passion is baking.
What excites you most about your profession?
I love using communication and media in all their forms to develop ideas, turn concepts into reality and visualize complex content clearly. And of course, every day looks different, so it never gets boring.
Where do your ideas come from?
From everywhere, really. My ideas come in all kinds of moments, whether I am on the go, sitting at my desk or sometimes even in the middle of the night.
What trends are you seeing right now?
Things are getting more colorful again. Bright colors and bold, colorful patterns.
Tea or coffee?
Both, depending on my mood.
What does your heart beat for?
Hermann-Bubbles, my sourdough starter.
Your ideal counterbalance to work:
Baking. Whether cinnamon rolls, cupcakes, cakes or sourdough bread, my oven is usually running at full speed.