Make it workMake it matter
Anna Seger
Junior Art Director
Anna was born in Karlsruhe, studied in Mannheim and has now come to Frankfurt. After completing her studies, she is starting a new chapter with us as a Junior Art Director.
Her favorite fields are typography and editorial design. Alongside design, her other great passion is baking.
What excites you most about your profession?
I love using communication and media in all their forms to develop ideas, turn concepts into reality and present complex content clearly. And, of course, every day is different, so it never gets boring.
Where do your ideas come from?
From just about everywhere. My ideas come at all kinds of moments, whether I am out and about, sitting at my desk or sometimes even in the middle of the night.
What trends are you seeing right now?
Things are becoming more colourful again. Bright colours and bold, colourful patterns.
Tea or coffee?
Both, depending on my mood.
What does your heart beat for?
Hermann-Bubbles, my sourdough starter.
What is your ideal way to unwind after work?
Baking. Whether it is cinnamon rolls, cupcakes, cakes or sourdough bread, my oven is usually working overtime.