Design Management& Design Consulting
Every client has a distinct corporate culture and vision. Whatever industry they come from, our aim is to support them on the way to their goals. Branding and design thinking are central disciplines in modern companies. With an external perspective and our design consulting expertise, we sharpen how our clients see themselves and create the basis for their next step.
The goal of design consulting
The values and visual appearance of a company need to align. Only then can a strong identity emerge.
Current-state analysis
Whether an identity is still contemporary and whether it still fits the company, its products and its services is the key question at the beginning. It defines the next steps. Most clients already have a sense of where the greatest potential for optimization lies. At this point, we listen very carefully.
Defining goals in brand design consulting
Our consulting work can overlap with the work of management consultants. In design consulting, however, the focus is on translating corporate goals into a strong visual identity. This is where our strength lies. If a corporate design process requires or calls for a competition, we are happy to support the preparation of tender documents.
Your brand management agency for a consistent brand presence
Do you have questions about design management or design consulting?
Call us at 069 242777-51
or contact us by email
Corporate Wildness
Even with design guidelines in place, employees sometimes no longer apply them exactly. Existing documents are duplicated instead of using templates, versions evolve independently and the corporate design develops a life of its own over the years. When the user experience suffers from rules that are hard to understand, design consulting can help. Simple rules and modular design systems prevent this. Only simple guidelines are used gladly and consistently.
Does the branding strategy need a full reset?
It does not always have to be a completely new visual identity. Depending on the client, a rebranding strategy may be enough to let the visual identity shine in a new light. Our design rails provide clarity and confidence: for the right direction, the next steps or even the entire path.
A corporate design
has to be lived
There are many factors to consider when it comes to design consulting and managing a corporate design.
- Current-state analysis
- Design rails
- Corporate guidelines
- Brand cloud
- Brand management
- Rebranding
- Design thinking
- Corporate design
- Brand design
- Brand launch
- Corporate branding
- Relaunch
All data in the right place - the Brand Cloud
A recurring question after a design launch is how to implement the new design efficiently and consistently across all employees and how to provide files and templates easily. Our Brand Cloud offers a simple, flexible solution: all necessary information and files can be made available in a library, while final refinements and updates can be managed centrally.
After the launch
the work begins
Long-term brand design consulting
No identity stays fresh and current forever. Products, services and corporate priorities change. Ideally, the brand and visual appearance continuously adapt to these changes. In some cases, a brand relaunch can even become the driving force behind a new internal strategy or repositioning.
Your brand management agency for a consistent brand presence
Do you have questions about design management or design consulting?
Call us at 069 242777-51
or contact us by email