Claim Development & NamingFor B2B brands and startups

For service providers and B2B companies, finding the right name and developing a precise claim are becoming increasingly important. Especially in complex industries, a strong claim helps a brand stand apart in just a few words. The right name and claim create attention, express the essence of a brand and remain anchored in the minds of its target audience.

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Naming for your brand

What may seem simple at first is tied to an intensive development process in which the first step is to define your brand identity.

Requirements for good naming

A brand's success is supported when its name and claim are memorable, simple, pleasant in sound, surprising and innovative, while clearly distinguishing it from established brands. Above all, they must evoke emotions and positive associations.

Sources of ideas and influences for naming

In naming and claim development, we consider the following questions: What are the characteristics of the brand? Who are the target audiences and stakeholders? What value proposition does the brand offer? Which company values should be communicated?

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Do you want to stay memorable?

As a naming agency, we develop names and claims that stick.

Call us at 069 242777-51
or contact us by email

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Tonality in naming, not only for startups

Building on this, the how of language is decisive: bold or conservative, German or English, strongly emotional or reserved and informative. Do you pick up linguistic trends or draw on traditional references? Who does not remember the time when new tech brands dropped vowels from their names to appear hip?

We give names and claims
a face, so your brand
is distinctive
and unique.

Many terms with many nuances. Our impulses on naming:

  • Corporate design
  • Marketing
  • Positioning
  • Slogan
  • USP
  • Advertising message
  • Endline
  • Tagline
  • Campaign
  • Payoff
  • Brand message
  • Brand promise
  • Wordmark
  • Workshops
  • Name suffix
  • Verbal wit
  • Wordplay
  • Adaptations
  • Invented words
  • Company names
  • Naming series

Filtering and checking name ideas

As a naming agency, we not only develop ideas, we also check their feasibility. One especially important criterion is the availability of domains that match the name. If these are already taken elsewhere, it is advisable to rule out that name idea.

Legally sound and secure

We also have names and claims carefully checked and protected, so your message is not only creative, memorable and linguistically precise, but above all secure under trademark law.

Do you want to stay memorable?

As a naming agency, we develop names and claims that stick.

Call us at 069 242777-51
or contact us by email