Logo DesignExpression of value and vision
Whether wordmark, symbol or combined mark, a logo is the foundation of a corporate design. Logo development is one of the key disciplines in both creative development and internal and external positioning. After in-depth conceptual work, we develop the new visual core of a company together with our clients in a multi-stage process.
The brand
A logo does not tell the whole story. It gives a cue to the brand world, its values and its vision.
Style / trend study
Fast-moving trends should not play a major role in logo design. Even so, a logo should feel contemporary. A study of logo design trends can create greater understanding in parallel with logo development.
Brand and identity
The brand core includes everything a company stands for. The logo symbolically represents precisely these characteristics, the identity of a company. We develop logos for our clients that are as distinctive as the personality of the company itself.
Logo. Let's talk!
Call us at 069 242777-51
or contact us by email
Logo as profile image
A modern logo has to work across many platforms. To use the available space as effectively as possible, logo systems are often required. We create an individual logo library for our clients with formats for every use case: portrait, landscape or just a symbol that can be used as an avatar.
Corporate colors
Colors trigger different emotions. A logo can have its own color, but does not necessarily need one, because it is always part of the corporate design and all its elements. Whether a colored logo fits the company's identity or whether the color world is carried by other elements of the corporate design must be assessed and decided individually.
Distinctive! ...
but as simple
as possible.
We develop logos for our clients with the highest possible simplicity in mind. Only a simple logo can develop the necessary distinctiveness to create recognition. Yet it must be complex enough to be individual. Finding the narrow path between the two is the secret of a good logo.
- Logo development
- Key visual
- Signet
- Color concept
- Design grid
- Business stationery
- Word-image mark
- Trademark
- Typography
- Corporate presence
- Brand
- Relaunch
- Corporate identity
- Corporate design
- Unique selling proposition
- Positioning
- Identity
- Visual identity
- Design solution
- Branding
Microtypography
With its lines and surfaces, a logo follows the same optical laws as letters and type. A good logo is therefore visually balanced when lines and surfaces appear harmonious, even if the geometrically correct solution would be different. Developing a professional solution here requires extensive experience in typography and microtypography.
The smallest building block,
but the DNA of an
identity.
Logo library
Whether for RGB, CMYK or Pantone, we create an extensive logo library for our clients in which not only different color spaces, but also various file formats and individual elements, such as parts of a word-image mark or single-color variants, are available.
Logo. Let's talk!
Call us at 069 242777-51
or contact us by email