Editorial DesignTouch, structure and story
Most information is delivered digitally today, and we have long grown used to that. Yet this makes editorial design even more important. Information that can be touched tends to stay with us longer. Brochures, books and reports do more than present content; when designed well, they make information tangible, memorable and worth returning to.
Composing complex content
A book combines a wide variety of elements: text, images, graphics and more. Composing these intelligently and making them accessible is what defines good editorial design.
Making understanding an experience
Beyond experiencing well-composed content, a brochure or book offers a decisive added value: you touch it, feel it and discover it, perceive subtle material qualities or print finishes and connect all of this with the sender of the information. A special kind of UX thanks to good editorial design.
Leafing from back to front or front to back
It takes considerable experience to shape the components in a book so they work equally well in different usage situations. Captions, testimonials or simply well-set headlines and paragraphs help enormously. This is what distinguishes good graphic design in editorial design.
Thinking about a book project?
Call us at 069 242777-51
or contact us by email
Information architecture meets sculptural design
It is no coincidence that we speak of information architecture when preparing a topic for a book. And the book itself also has something sculptural about it. Well-designed books are desirable objects that enrich a home or office.
The right format
Editorial design appears in very different forms: a representative book that adorns the lobby of a design hotel or a mini brochure that visitors to a trade fair or exhibition appreciate because it simply disappears into a jacket pocket. Finding the right format for every use case is also part of successful editorial design.
Modern editorial design
does not compete
with digital media,
it works hand in hand.
Quick links or QR codes connect the digital world with the analog one. This makes it easier to convey extensive information, clarify complex content or combine the user experience strengths of both channels, for example through augmented reality.
- Typesetting grid
- Narrative thread
- Layout design
- Materiality
- haptics
- Paper weight
- Headband
- Endpapers
- Swiss brochure binding
- Thread stitching
- Cover design
- ISBN number
- Baseline grid
- Corporate brochure
- Product catalog
- Service brochure
- Recruiting brochure
- Paper certification
- Sustainable production
- Program flyer
- Program booklet
- Finishing
- Journals
- Magazines
- Foil stamping
Using resources responsibly
Not all paper is the same, and not all information needs to be printed. Selecting and using sustainable materials and finding the right channels for each type of information are hallmarks of future-oriented editorial design.
Books:
solutions in
many formats ...
Your editorial design agency in Frankfurt
With our broad range of expertise, we are able to meet all requirements for effective editorial design and successfully implement any print communication with you, with or without digital integration.
Thinking about a book project?
Call us at 069 242777-51
or contact us by email