The devil isin the details.
Franziska Scholz
Senior Art Director
Franzi was born in Plauen and grew up practically around the corner—in Mainz.
She studied communication design at the university in Wiesbaden. After stops in Hamburg, Offenbach and Wiesbaden, she returned to Mainz, spending six and a half years in print design, mainly in packaging.
With more than 14 years of professional experience, she has been part of our team as a Senior Art Director since April 2026.
What excites you most about your profession?
Finding solutions to complex subjects that are as simple and visually sophisticated as possible. My inner Monk loves being able to analyse, question, structure and rethink things.
Where do your ideas come from?
Inspiration follows no rules and works differently for everyone. That's what I love about it. A look into the paper recycling bin can be just as inspiring as an exciting colour combination of nail polish and clothing, a visit to the supermarket, a funny word invented by a 13-year-old or a dream. The list is endless.
What trends are you noticing?
In the age of AI—or perhaps precisely because of it—there is a growing counter-movement towards analogue, handmade things. Whether it's distorted typography and graphics made with a scanner, analogue photography with disposable cameras, handmade ceramics, hand-knitted jumpers or homemade sourdough bread.
Tea or coffee?
Matcha latte
Which film is a must-see?
“Die Bettwurst” by Rosa von Praunheim
Your way of working?
Monk-like.