Be good,do good
Kira Lehmann
Junior Art Director
<p class="p2"><span class="s1">Kira originally comes from Friedrichsdorf near Frankfurt. She studied communication design in Schwaebisch Gmuend - after graduating, she headed far north to Hamburg. At Studio Gourdin, she worked on signage and exhibition concepts. </span></p> <p class="p2"><span class="s1">Back in her home region, she is starting with us as a Junior Art Director. </span></p> <p class="p2"><span class="s1">A warm welcome!</span></p>
What excites you most about your profession?
I find it exciting to get to know different fields and clients and discover new things along the way. I particularly enjoy getting to grips with different subjects and topics and finding an appropriate visual language for them.
Where do your ideas come from?
I think it varies from one idea to the next. Sometimes an idea comes from a conversation, sometimes from something I have seen. Sometimes they also come out of nowhere.
What trends are you seeing right now?
To be honest, I see lots of different ones … I keep coming across the “Ugly Design” trend, but I also see plenty of designs that use loud colours.
What is your most important tool?
Pen, paper and Illustrator. They let me quickly and easily capture ideas and try them out. That way, I can tell early on whether something might work or not. I also like writing things down to keep track of them and make sure I do not forget them.
What should you definitely do in Frankfurt?
I love the new Old Town. It is definitely worth a visit, and you should not miss the courtyards!