Think European.Act local.
Matthias Neuer
Dipl. Designer Creative Director Managing Director
Matthias was born in Chemnitz, studied communication design in Wuerzburg and Toulouse, and then worked in Paris for two years. He has been supporting Quandel Staudt since March 2012 and, as Creative Director, has accompanied a wide range of projects. Since March 2022, Matthias has been part of the management team.
What excites you most about your profession?
Two things make me love this profession. First, the fact that you create things that did not exist before, shaping and creating within your own surroundings or those of others. Second, the variety of assignments and subjects we work on. We are constantly challenged to familiarise ourselves with new fields and get to know them. That gives us exciting and practical insights.
Where do your ideas come from?
For me, inspiration always takes time. First, I need to take a lot in and talk it through with others. That is the only way good ideas emerge. I need to let my imagination run, talk about it and then start making things.
What trends are you seeing right now?
Trends in design? Sustainability is a topic here too, but I find the approaches are not yet fully developed or often fall short.
A film everyone should see?
“All About My Mother” by Almodóvar. The characters are so eccentric, yet the story is so believable and universal, the images are beautiful, and the film can teach you a lot, such as how to be authentic.
What is your ideal way to unwind after work?
Sport is how I find balance. Whether on my own or with others, for example when dancing. Graphic designers definitely need exercise outside office hours. Even though we have sit-stand desks, that is unfortunately not enough to get sufficient exercise during the day. Sport also helps me wind down and switch off.