NextGen for the AKHA bold sub-brand

How do you speak to young architects* and graduates without departing from the existing brand? For the Architects and Town Planners Chamber of Hesse, we developed a distinctive mark for its communication with the next generation.

The new NextGen element fits seamlessly into the AKH’s existing colour palette while adding a clear, bold accent that can be used across applications. Combined with an adapted visual language, it creates an identity that speaks more directly to the target audience and brings the right vibe to social media, events and other formats.

This gives the next generation a distinctive presence within the existing brand framework – approachable, contemporary and flexible.

*Architects, interior designers, landscape architects and urban planners