AKHCorporate Design

For its 50th anniversary, the Architekten- und Stadtplanerkammer Hessen is refreshing its brand identity through a multi-stage process. The first step is the corporate design, introduced during the “50 Years of AKH” celebrations through a short, spectacular video animation. The acronym “AKH” becomes the central logo element, appearing in large black block letters. The special feature is that the letters are arranged in different constellations, creating new and engaging spaces. As a result, the corporate design appears lighter, more contemporary, and overall more flexible. This impression is reinforced by the introduction of a distinctive range of brand colors. Through this color distinction, the academy is given a special status: instead of black, it appears in an intense cobalt blue. The website redesign focused primarily on user experience: important content is presented prominently and is easy to grasp intuitively. In the revised academy section, continuing education courses can now be booked even more conveniently. At the same time, the calendar provides a quick overview of the events and training program.