BeratungswerkFrom Grid Logo to Acronym
Making the complex simple.
Beratungswerk is the first port of call for tax advisors, auditors, lawyers, and notaries when it comes to complex client matters involving tax and corporate law questions. After the founding phase and a period of consolidation, the firm, with four managing directors based across Germany, wanted to communicate more actively and more assertively and sharpen its profile significantly. Quandel Staudt was therefore commissioned to develop a new corporate design and communications strategy, focusing primarily on a new website and a revised social media presence.
An invitation to dialogue.
With a completely new logo, we are bringing Beratungswerk into the age of digital communication. The :BW acronym gives Beratungswerk not only a striking but also a highly flexible visual identity. The colon embedded in it, in a sense, presents Beratungswerk as the answer to the question of proven expertise while also referencing parts of the old logo and the logos of partner organizations. With the claim and guiding principle "Making the complex simple," we emphasize two outstanding qualities of the firm: expertise in complex client matters and its direct, hands-on way of working.
The firm's visual language was also redefined. Through short-form motion pieces, we offer a glimpse into the daily work of the consulting team. To make Mr. Reiter and his colleagues more tangible and approachable, we also accompanied all four principals in their private hobby environments and showed them engaged in the activities they enjoy most. This creates authenticity, closeness, and a coherent expression of each individual's character.
The revised color palette harmonizes with the graphic and photographic look. A refreshed blue is now contrasted with a strong signal orange, which adds emphasis and structures communication in a clear, comprehensible way.
The result is a clearly perceptible evolution of the brand identity. With a new visual presence, a new language, and surprising imagery, we create momentum and impact. The clear, powerful, and agile design underlines Beratungswerk's confidence and seriousness.
