Career Brand for the Next StepCareer Portal for Two Hospitals
STEP – an independent career brand within the branding ecosystem of two hospitals
In a highly competitive labour market, it is no longer only the job offer that matters, but the feeling of arriving at the right place. For Bürgerhospital and Clementine Children’s Hospital in Frankfurt, STEP.jobs became a revised career communications platform that rethinks employee recruitment—for physicians, nursing staff, trainees and other professional groups alike.
Designed for mobile, told accessibly and created for diverse target audiences
The starting point was a joint brand process in which StanHema developed the employer promise “Our standard: high end. Our team: high five.” and the claim “Together. Ahead. Involved.” Building on this, we created STEP.jobs: a name and design that capture the essence of the brand—taking the next step, together. In an environment that meets the highest medical standards and where genuine team spirit is part of everyday life. The result is a platform that makes community visible, conveys a clear attitude and brings an open, diverse and supraregional workplace to life.
Visually, STEP.jobs fits within the hospitals’ overall branding while asserting itself as an independent brand world. Colours and typography draw on the existing identity, while audience-specific colour pairings, a distinctive visual language with cut-out motifs and team-oriented imagery give the presence an unmistakable character.
The UX is deliberately simple, mobile-first and easy to grasp: short texts, clear wording, intuitive teasers, filters, icons and clearly positioned calls to action make orientation easier. Accordions, sliders, swipers and video formats make content accessible and varied, while additional contact options reduce barriers in the application process.
The Job Compass adds a playful tool that helps younger audiences in particular discover suitable training positions with ease.
The brand is experienced consistently not only on the website, but also across social media, trade fairs and information events.
