Color Diversity in a New SystemFrankfurt University of Applied Sciences
A design for everyone.
Open, diverse, connecting.
For Frankfurt University of Applied Sciences, we developed a comprehensive campaign aimed at attracting prospective students to study at the university. The original brief - a classic campaign - evolved into the creation of a new, unique corporate design that authentically reflects the identity of Frankfurt University. Two central aspects had to be brought together: the university's deep roots in Frankfurt and the impressive diversity and individuality of its students and staff. The challenge was to create a design that gives both elements equal weight while also appealing to the target audience, especially Gen Z.
A communications concept for lived diversity
A design for the world: openness and community at Frankfurt University
Our solution: an aesthetically appealing corporate design whose triangles, inspired by the iconic "Geripptes" glass, highlight the university's Frankfurt roots. At the same time, the vibrant color palette underscores the diversity and individuality of students and staff and symbolizes the endless possibilities for everyone at the university. The design conveys the message of diversity in a dynamic and engaging way and represents the colorful makeup of the university and the city of Frankfurt. From posters and social media posts to landing pages and giveaways, the new visual identity is versatile and flexible, making it a powerful tool for addressing target audiences.
Because we are the future!
What makes our solution particularly strong is the successful combination of a strong regional identity and the international diversity that defines Frankfurt University. With the slogan "Because we are the future!" and a clear focus on Generation Z as the driving force, the university's modern, future-oriented stance is not only made clear, but the importance of purpose and social responsibility is also emphasized. Through the campaign's "we" perspective and direct address of viewers, we create an emotional connection and place students at the center of communication as shapers of the future who can positively influence the world. In addition, we developed four further slogans for different faculties, such as "Because we are developing the next big thing" or "Because we are rethinking business."
** People shown in the drafts have been anonymized for data protection reasons. All names, ages, or degree programs shown do not reflect reality.
