Electronic IDWebsite
Progression and innovation in analog and digital creative spaces.
electronic ID (eID) is an ensemble that musically explores the possibilities of 21st-century music, stage, and performance formats. Their ambition is progression and innovation in analog and digital creative spaces.
For eID, we developed a complete corporate design, including a website. To be honest, it was a particular challenge, but it also gave us the opportunity to explore the visual boundaries of our own work in the same way that eID explores sonic boundaries in theirs. To do so, we zoomed deep into the ensemble's DNA: terms such as #experiment, #soundscape, #AI, #intermediality, #framing, #gaming, and #VR guided us.
The result is a visual translation strongly inspired by eID's experimental influences and the synthesizer aesthetics of the 1980s, including clashes of typography and color. With the beauty of chance, each visit to the site produces new aesthetic compositions again and again. In this way, it becomes a synesthetic experience of sound stimuli and manipulations.
From the beauty of chance to a synesthetic experience.
Similar to the experimental music of eID, the resulting corporate design is also challenging and feels restless at first glance, yet closer inspection reveals patterns that provide structure and support.
The engaged visitor is rewarded with a compelling UX: whether through the logo, the buttons, or all other interactive elements. The site offers two special highlights: the ensemble members were captured with 3D cameras and can therefore be rotated as "avatars" in virtual space and viewed from all sides. In addition, there will be a sound synthesizer that lets website visitors create sounds themselves with AI support.
These components make the corporate design and website of Electronic ID a "very special virtual experience".
