Fima Maschinenbau - Ahead of the FlowBrand Identity

FIMA is one of the hidden champions of German mechanical engineering, with an internationally outstanding reputation in flow technology. Quandel Staudt was commissioned to further develop the corporate design. The aim was to communicate the company's evolution from a pure machine manufacturer to a bearer and developer of high technology "Made in Germany." An important part of the new FIMA identity is the so-called "flows," photographs of colorful gaseous forms that can be found in all key communication materials. During the development process at Quandel Staudt, the logo itself evolved from a massive machine mark into a weightless yet dynamic symbol for the future of environmentally compatible flow technology "Made by FIMA."