ion42Brand Identity

ion42 is the project-based alliance of the architecture firms schneider+schumacher in Frankfurt and DGI Bauwerk in Berlin. The collaboration was formed around the major FAIR project in Darmstadt. In consultation with its users and the international research community, the GSI Helmholtz Centre is planning this new FAIR accelerator center for research with ion and antiproton beams. ion42 GbR is responsible for the architecture in both the narrow and broader sense. The project is currently in the implementation phase. The logo combines playfulness and a wink: the offset dot on the i visualizes the accelerated ion and becomes a versatile design code, while the 42 in the name refers to the answer to the ultimate question of the universe in The Hitchhiker's Guide to the Galaxy, namely 42. What happens when a physicist and an architect meet ...