Jörg HempelCorporate Design

Jörg Hempel photographs worldwide for renowned architecture firms, magazines and advertising agencies. After ten years, it was time to modernize the visual identity of the successful photographer. The first step was to adapt the name. Jörg Hempel Fotodesign became Jörg Hempel Fotografie. Through the arrangement of the wordmark, the newly developed logo builds a bridge to architecture.

With its memorable bold typography and bright blue color scheme, the stationery suite with letterhead, presentation folder, business cards, stamp and CD cover appears overall clearer and more streamlined. For the website relaunch, the focus was above all on clear, striking navigation that draws on the aesthetic of the photographs.