OceramNaming and logo

"Oceram - Original tiles" stands for modern porcelain stoneware that convinces through quality, functionality, and a balanced value proposition. Together with the positioning and naming, Quandel Staudt developed a distinctive design that gives the company the right communicative strength. The sonorous name clearly stands out, is concise, and is built for the future. The simple yet striking logo works both as a wordmark and, in detail, as a pictorial mark, making an extremely bold visual statement possible. The claim placed alongside the logo, "Original tiles," underscores the brand's commitment to quality. Its calligraphic execution provides the right amount of personality and contrasts with the logo's classic typography.