Senckenberg Center for Human GeneticsWebsite Relaunch
Making complex content understandable for everyone.
The website of the Senckenberg Center for Human Genetics brings together information on the complex subject of human genetic counseling and diagnostics. It is primarily aimed at referring physicians, but also at patients and their families. The concept for the website focused on a clear structure and simple, and therefore fast, access to information.
Emotional & factual
The homepage presents key messages combined with emotional imagery to convey the center's expertise. Intuitive navigation is provided through pictograms assigned to the respective segment of the center. The website layout is responsive and therefore ideally aligned with the target groups' user behavior.
