The ChangeAn ampure | Bauwens project
Visionary design for sustainable architecture
How resource-efficient, innovative, and visionary can real estate be today? That is the question driving the joint venture between Bauwens and ampure, who are breaking completely new ground with the project "The Change." As the first office tower in wood-hybrid construction across the entire region, it becomes a pioneer of sustainable transformation - a true green building with all the amenities of modern working life. With its CO2-saving wood-hybrid construction, the sculptural building sets new standards and offers the ideal refuge for people who want to make things happen together.
Modern, forward-looking, future-proof - The Change.
The greatest challenge in marketing lies in the high need for explanation for this new kind of asset - high-rise buildings in wood-hybrid construction are still unfamiliar to many. The word/image mark "The Change" clearly communicates that this construction project is the future. The design code with arrows, derived from the logo, accompanies the marketing process as a guiding identifying feature and adds variety through repetition. In the brochure and on the website, large-format messages communicate the benefits and the feeling of living with this special property. Together, the individual measures make "The Change" a lifestyle brand and an object of desire for investors and companies.
Client: PE Mergenthalerallee GmbH Visualizations: bloomimages Berlin GmbH
