Building Perspectivesat the Iconic Awards
We're delighted: the corporate design we developed for Primus Immobilien AG has received an ICONIC AWARD.
For us, rebranding Primus meant evolution rather than revolution. The existing brand identity was refined with focus—reduced, precise and confident. From the carefully modernised logo to a new colour and typographic world for digital and traditional applications.
With the claim “Building Perspectives”, the brand expresses what Primus stands for: new perspectives on spatial and usage concepts for premium office and residential property developments.
We're all the more delighted that this approach also impressed the jury.
Thank you to the German Design Council for this award—and above all to the Primus team for their trust, openness and wonderful collaboration.
