Building PerspectivesRelaunch of the corporate design for Primus Immobilien AG
Digital, reduced, self-assured.
For three decades, Primus Immobilien AG has been one of Berlin's defining project developers. The company accompanies the entire real estate lifecycle - from acquisition through development to sales. With a young, dynamic team, strong partnerships, and a clear focus on high-quality residential, commercial, and hotel projects, Primus stands for distinctive concepts and a high level of precision in the capital.
A precise brand refresh that reflects Primus's attitude
Evolutionary corporate design for a clear brand presence
For Primus, we created a corporate design relaunch based on evolution rather than revolution. The wordmark was carefully modernized: the characteristic i as "1" remains; the dot moves to the end - a confident gesture. Lowercase suggests understatement, while the choice of Helvetica Now ensures precision in classic and, above all, digital media. The compact, self-assured logo forms the unifying design element for the entire corporate identity. The claim "Building Perspectives" expresses the ambition to create new viewpoints, spaces, and possibilities through visionary project development.
A versatile design system for all digital touchpoints
With an updated color palette of bold blue and modern greige, the result is a look that is both progressive and elegant. The compact design system can be applied flexibly across all touchpoints: from classic stationery to websites, newsletters, and PowerPoint templates. The result is a user-friendly, future-ready corporate design that makes Primus's full range of services visible and consistently communicable.
