A Digital Presence for Distinctive PropertiesWebsite for Primus Immobilien
As part of the design relaunch for Primus Immobilien, we also reimagined its web presence. The new website feels more spacious, refined and image-led. A restrained colour palette with an active highlight colour sets precise accents for interaction. Large-format images, micro-animations and navigation with visual entry points create a digital brand experience that meets the expectations of Primus’s target audiences.
Generous imagery, restrained colours and precise accents in the digital space.
Orientation with class: the bilingual website combines a premium brand experience with intuitive navigation. Filters for portfolio research and property searches lead users quickly to relevant project pages and dedicated landing pages for selected developments. Concise calls to action create additional entry points throughout the entire journey.
