A Modern Brand Presence for Tomorrow's MobilityNew Corporate Design for cn-mobility
A future-proof brand presence through a future-ready corporate design
Rail travel must become more efficient, comfortable, and sustainable. The company follows the vision: “Rail travel should bring joy to everyone.” Its innovative products include, among other things, an information platform for document management, dynamic timetables, route information, and infotainment systems for passengers on trains and at stations.
We developed a new corporate design that puts the company's dynamic and forward-looking direction front and center. In addition to developing a new logo and a new brand name, the project included designing the entire corporate stationery - from business cards and letterheads to PowerPoint presentations, flyers, and advertisements. A modern website, a trade fair booth, and social media assets were also a focus.
A Clear Design Language for Innovative Mobility
To underline cn-mobility's forward-looking orientation, the company name was revised from “CN Consult” to “cn-mobility” and visualized in a new, distinctive logo. Modern, clear typefaces and a minimalist color concept in white, gray, and black create a serious, professional framework in which red, as the central design element, sets powerful accents. As a design highlight, abstract triangles in shades of red blend harmoniously into the new corporate design; they pick up the red triangle in the logo and subtly symbolize rail transport.
To emphasize cn-mobility's modernity and innovative strength, we use AI-generated visuals that reflect both the company's technological expertise and its future-oriented direction. These images not only visualize the vision of future mobility, but also deliberately lighten the otherwise content-heavy communication. They bring the emotional component into the formal corporate design and thus create a harmonious and lively overall impression.
