Juwelier VoglCorporate Design

Moving forward, with a glance back.

For more than 90 years, Juwelier Vogl has been dedicated to the world of fine watches and jewelry. The third-generation family business has now undergone an extensive renovation. The architectural changes were accompanied by a relaunch of the corporate design.


The balancing act between tradition and modernity

The typographic logo with its distinctive display typeface gives the brand a contemporary character, while craftsmanship and history are symbolized by the monogram. This creates a visual identity that balances tradition and modernity. Its adaptation across the various communication media, the distinctive packaging, and the facade design produces understated elegance that represents Juwelier Vogl appropriately.


