Senckenberg Center for Human GeneticsCorporate Design
The bridge between tradition and the latest in science
The Senckenberg Center for Human Genetics advises and supports people with hereditary conditions and their families. In a multi-stage corporate design process, the first step was to develop the brand mark for the innovative center. The namesake is represented as an illustration, and the conceptual link to molecular diagnostics is created through color accents reminiscent of DNA banding patterns. This gives the mark a high level of recognition and builds a bridge between tradition and the latest in science. The institute's stationery also reflects the solid medical expertise and analytical mindset of the innovative center through its simple, matter-of-fact design, and convinces with timeless aesthetics.
