The Physics of MilkCorporate Design for Niche Pioneer Speclz
With every speckle, a world to discover - Speclz is set to make waves in the dairy market
Speclz is an innovative startup that makes optical rheometers for the dairy sector. With deep industry knowledge and many years of experience, Speclz develops highly specialized sensors for measuring milk coagulation - a decisive factor in cheese and yogurt production. The technology is based on so-called speckle images, a physical interference phenomenon that is evaluated through minute fluctuations and made visible as a “wild” arrangement of black and white dots.
Design That Makes an Impact
Our task: For the startup, we developed an independent brand - with a corporate design that communicates technical excellence as well as the company's open, dynamic character.
The idea: Inspired by the technical process, we developed a design system that picks up the core of the motion points - so-called speckles - and turns them into the defining element in the logo, typography, and the brand name “Speclz”.
The implementation: This resulted in a comprehensive application system that the client can use independently and with ease: stationery, website template, logo and graphic libraries, templates for flyers and brochures, and PowerPoint presentations.
